A refined brand identity crafted for 163 Boutique Hotel, an intimate and design-driven boutique hotel located in central Rome. Inspired by the hotel’s blend of modern elegance, warm natural materials, and Italian craftsmanship, the identity evokes understated luxury, comfort, and a sense of place in the Eternal City. The branding system includes a custom logo, color palette, typography, iconography, pattern system, and branded collateral, all conceived to harmonize with the hotel’s architectural character and guest experience.
